SHIFFON entered into a worldwide licensing partnership with Viktor&Rolf, and started new Mister Mister line


January 15, 2020 – With Mister Mister, Viktor&Rolf introduce a new creative expression to their brand universe. Conveying the designer’s complementary bond, Viktor&Rolf Mister Mister is an extension of fashion artists’ Viktor Horsting and Rolf Snoeren’s personal style – an intimate reflection, understated yet cleverly detailed with a myriad of textured patchworks and prints.
The collection embraces the modern dandy as a form of self-expression. Through a mingling of impeccable tailoring with casual wear, Viktor&Rolf Mister Mister crafts a playful take on formal wear.
Homage is paid to an underlying sense of humour and irony through quirky conversational prints inspired by dandy narratives.
Various top hats, either blown up or in micro patterns, executed in jacquards and trompe-l’oeil techniques, create a visual background that inspire dialogue amongst themselves.
Classic suits are crafted in playful patterns and casual garments feature formal detailing.
Prints and patchworks give way to standout details, with several patchworks throughout the collection crafted with leftover materials hinting to the brand’s recent Haute Couture collections that have placed an emphasis on the designer’s notion of conscious design.
This season’s vibrant colour pallet is infused with classic masculine tones, highlighting the fresh accent ‘Winter blue’. Classic dandy pieces are defined by unexpected twists in detail such as tuxedo jackets that are finished with raw edges or men’s shirts that are adorned with asymmetric patchworks. The collection consists of around 130 pieces – from shirts and knits to formalwear, outerwear and accessories.
The Label,which belongs to Italian enterpreneur Renzo Rosso’s OTB SpA group,has entered into a worldwide Licensing partnership with Tokyo-based Shiffon Co.Ltd.for the production and distribution of the new Mister Mister Line,which will be presented to buyers from Jan.15to22 during Men’s Fashion week in Paris

T-shirt ¥11,000~¥20,000
Pants ¥26,000~¥58,000
Shirt ¥22,000~¥55,000
Knit ¥30,000~¥63,000
Bomber Jacket¥54,000~¥105,000
Coat ¥68,000~¥145,000
Suit ¥147,000~¥157,000
Miscellaneous goods and accessories ¥11,000~¥23,000

Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren after their graduation from the Arnhem Academy of Art and Design.
Widely recognized and respected for its provocative Haute Couture and conceptual glamour, the house of Viktor&Rolf aspires to create spectacular beauty and unexpected elegance through an unconventional approach to fashion.
Staging signature collections for over twenty years during Paris Fashion Week – ever since the first Haute Couture collection in Spring/Summer 1998 – Viktor&Rolf creations evoke a provocative spirit infused with surreal contrasts. With Mariage, Viktor&Rolf presents its luxury bridalwear collections – an exploration of iconic elements inspired by classic couture influences.
Viktor&Rolf’s luxury products include Viktor&Rolf Tulle, exclusive eyewear line Viktor&Rolf Vision, and an addictive catalogue of fragrances featuring worldwide bestsellers:
Flowerbomb, Spicebomb, Bonbon and Magic.

EXCLUSIVE: Viktor & Rolf Returns to Men’s Wear With New Conscious Approach(WWD)