Shiffon inks licensing deal with Italian premium casual brand Diesel.
Shiffon Co., Ltd. (HQ: Chuo-ku, Tokyo; CEO: Kenta Nishimura) today signed a licensing deal with Italian premium casual brand Diesel to become a player in the randoseru industry. The design is a collaboration between the Diesel creative team and Shiffon. Shiffon will manufacture and sell the satchels. It will release three series of randoseru, with worldwide launch in March 2020, including Japan. Diesel Randoseru covers will also be released in March 2020 as accessories to attach to the randoseru flap for the enjoyment of elementary students.
DIESEL KID directly managed stores in Japan, domestic department stores, independent clothing shops, SHIFFON ONLINE STORE
※For details, please visit the Diesel online store (https://www.diesel.co.jp/ ) and the Shiffon website (http://shiffon.com/).
¥81,000 (Tax not included)- ¥90,000 (Tax not included）※Reference Price
March 2020 （※to capture students starting school in April 2021 ）