A French fashion brand founded by Sophie Alve (renamed Sophie Meshary in 2012) in 1995.
The image of a woman Paul & Joe aims for is “a selfish and charming adult woman”.
It’s a stylish woman who is selfish, full of will and conviction, and who knows exactly what she wants.
The symbolic motif “Krisantame (a type of Western chrysanthemum)” is
Inspired by an antique cushion cover that Sophie found in the flea market.
Sending out a lifestyle full of happiness, cute design items that cat lovers can not help buying,
It is preferred by women of all ages in their teens and 40s because of its chic floral design with a cute adult atmosphere.